For Immediate Release:  STOREROTICA Magazine announces the nominees for the 5th Annual STOREROTICA Awards Industry trade publication to honor the best of the erotic retail industry during ANME Founders Show in July. Clearwater, Florida – June 1, 2011. STOREROTICA Magazine, the national trade publication for the owners and operators of adult retail stores and lingerie boutiques, has announced the nominees for the 5th Annual STOREROTICA Awards. This year’s STOREROTICA Awards (www.storeroticaawards.com) continue the magazine’s tradition of recognizing outstanding achievement in all areas of the erotic retail industry. This year (2011) marks the first time that the STOREROTICA Awards will be presented at the ANME Founders Show, the industry’s premier B2B adult novelty tradeshow and convention. “Individually, each of our nominees deserves appreciation for their continued excellence throughout the course of the past year," says Kristofer Kay, Editor of STOREROTICA Magazine. “But collectively, they all reflect just how multifaceted and dynamic our industry has become. We salute each nominee and look forward to honoring the winners at this year’s ANME Founders Show.” There will be a total of 10 categories presented at this year’s STOREROTICA Awards. Returning categories include “Novelty Company of the Year,” “Distributor of the Year,” “Retailer of the Year" (both independent and chain), “STOREROTICA Hot Product of the Year” (which highlights a new product that was featured in STOREROTICA over the past year's issues) and the STOREROTICA "Special Focus" Award (which highlights a STOREROTICA Special Focus category from the previous year's issues; in 2011, glass toy companies will be honored). In addition, STOREROTICA has created four new categories to be introduced at this year’s ceremony: “Fetish Company of the Year,” “Lubricant Company of the Year,” “Sexual Enhancement Company of the Year” and “Marketing Campaign of the Year.”  “By adding new awards alongside our existing categories, we are able to distinguish more organizations that add to the overall success of today’s brick and mortar retailer,” Kay says. “STOREROTICA is committed to honoring the best in our industry, and the STOREROTICA Awards have been a culmination of that effort for the past five years.” Nominees for this year’s awards were tabulated by the editorial staff of STOREROTICA Magazine and through the suggestions of STOREROTICA readers via the online pre-nomination ballot, which was hosted by the www.STOREROTICA.com website from May 9th-23rd. Winners for The 5th Annual STOREROTICA Awards will be presented on Monday evening, July 11, during the evening cocktail party at the ANME Founders Show taking place inside the Marriott Burbank Airport Hotel. Here is the complete list of 2011 STOREROTICA Award categories and nominees: Retailer of the Year (Independent) 1. Dick and Jane Romance Boutique, Richmond Hill, Ontario. 2. Entice Couples Boutique, Rome, Georgia 3. Fairvilla, (3 locations throughout Florida) 4. G. Boutique, Chicago 5. Kama Sutra Closet, Ventura, California 6. She Bop, Portland, Oregon 7. Smitten Kitten, Minneapolis, Minnesota 8. Sugar, Baltimore, Maryland 9. Taboo, Richmond, Virginia 10. The Pleasure Chest, LA/NY/Chicago  Retailer of the Year (Chain, more than 3 stores) 1. Hustler Hollywood 2. Peekay 3. Good Vibrations 4. Babeland 5. Fascinations 6. Condoms to Go/Sara's Secret 7. Castle Megastore 8. Adult Mart 9. Lions Den 10. Adam and Eve Novelty Company of the Year 1. Pipedream Products 2. California Exotic Novelties 3. Doc Johnson 4. Topco Sales 5. Nasstoys 6. Fleshlight 7. Hustler Novelties 8. Evolved Novelties 9. The Screaming O 10. Synergy Erotic Distributor of the Year 1. Entrenue 2. Eldorado 3. Sextoy Distributing 4. Williams Trading Company 5. Nalpac 6. Holiday Products 7. Paradise Marketing 8. Honey's Place 9. IVD/ECN 10. Sextoyclub.com Hot Product of the Year 1. "Touch" by We Vibe 2. "Fuck Me Silly Mega Masturbator" by Pipedream Products 3. "Cobra Libre" by Fun Factory 4. "Bzzz Buddies" by TME Products 5. "Ogee" by The Screaming O 6. "Squeel" by Love Honey 7. "RO 100MM" by Rocks-Off 8. "Real Touch" by Real Touch (AEBN)  9. "Vanity" by Jopen 10 "iRide" by Doc Johnson  Fetish Company of the Year 1. The Stockroom 2. Pipedream Products (Fetish Fantasy Series) 3. Topco Sales (Asylum Collection) 4. Cal Exotics (Bound by Diamonds Collection) 5. Rimba 6. Sportsheets Intl. 7. Fraulein Kink 8. Aslan Leather 9. XR Brands 10. Dr. Clockwork Glass Toy Company of the Year 1. Pipedreams Products (Icicles line) 2. Glow Industries (Don Wands line) 3. Simply Blown 4. Crystal Delights 5. Shiri Zinn 6. Pyrexions 7. Luxotiq 8. California Exotics (Inked line) 9. Phallix Glass 10. Steele Malone Lube Company of the Year 1. Wet 2. Sliquid 3. System Jo 4. Intimate Organics 5. Shunga 6. MD Science 7. Empowered Products 8. Hathor Aphrodisia 9. B. Cumming 10. Classic Erotica Marketing Campaign of the Year 1. Beamonstar: Convenience vending machines 2. The Screaming O: The Screaming O Tour 3. Sportsheets: Sex in the Shower in-store campaign 4. Digital Playground Novelties: Pirate Ship in-store promotion 5. TME Products: Bzzz Buddies campaign 6. We-Vibe: Academy Award Goodie bag inclusion 7. Pipedream Products: The Super Star Series 8. Sliquid: Swirl Pink Lemonade Series 9. Fleshlight: The Alien campaign 10. Lelo: Insignia campaign Sexual Enhancement Company of the Year 1. Beamonstar  "Sex Voltz" 2. The Screaming  "Rock On" 3. California Exotic Novelties "Up!" 4. Intimate Organics "Intense Clitoral Stimulating Gel" 5. Sliquid "Stimulating O Gel" 6. Shunga "Dragon Virility Cream"  7. Raw Nation "Hot Rawks" 8. AVNS Inc "Rockhard Extreme" 9. Gladiator Labs "Stamina 72"  10. MD Science "Max Hard"